VALUE ESTIMATE / YOUR ASSUMPTIONS
What could a better
sales flow be worth?
Change the inputs. Inspect the formulas. These are scenarios, not forecasts or promised results.
Your six-month scenario
Monthly gross profit from one month’s new clients, excluding the existing client base.
Additional gross profit, after the attribution assumption.
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One incremental cohort’s monthly gross profit ÷ 30. Not an invoice or a forecast of actual loss.
Six-month cumulative net value
How these results are calculated.
Monthly gross profit per new client = annual contract revenue ÷ 12 × gross margin.
Current new-cohort monthly gross profit = current monthly meetings × close rate × monthly gross profit per client.
Incremental new-cohort monthly gross profit (G) = additional meetings × scenario multiplier × close rate × monthly gross profit per client × attribution share.
Six-month incremental benefit = G × (1 + 2 + 3 + 4 + 5 + 6) = 21G.
Total cost = Blueprint + setup + 6 × (Workspaces × monthly base + outcome-fee budget + other monthly costs).
Net value = incremental benefit − total cost. ROI = net value ÷ total cost. ROI is undefined when cost is zero.
Payback = first month where cumulative incremental benefit covers cumulative cost, within this six-month scenario.
YOUR NEXT MOVE
Clarity first.
Commitment later.
Review first. Activate only if it makes sense.