Current
Monthly meetings × close rate × annual client revenue ÷ 12 × gross margin.
This is first-month gross profit from one new-client cohort, not total company profit.
ROI / SCENARIO CALCULATOR
Edit the numbers, inspect the formula and keep the downside visible. This model describes recurring contracts, not one-off projects or commissions.
CURRENT / DELTA / RESULT
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Six monthly cohorts; immediate paying clients; no churn, ramp, tax or discounting. A scenario is not a forecast.
THE MATH
Monthly meetings × close rate × annual client revenue ÷ 12 × gross margin.
This is first-month gross profit from one new-client cohort, not total company profit.
Extra meetings × scenario multiplier × close rate × monthly client gross profit × attribution.
With an identical new cohort each month, six-month cumulative benefit is 21 × this cohort amount.
Net change = cumulative benefit − all modeled costs. ROI = net change ÷ all modeled costs.
Payback is the first modeled month with non-negative cumulative net change. At zero cost, the ROI ratio is undefined.
Market and account count are context only; they never raise a conversion rate. Attribution is an assumption, not statistical confidence. A zero outcome-fee budget is an input assumption, not a statement that no fees apply.